Thursday, June 9, 2011

Recipe for Great Brainstorming

A very important tool in the toolbox for a Business Analyst is the brainstorming session. I typically have a framework for the session to provide some broad boundaries that allow me some leverage to reign in conversation, but usually don't enforce. These are just general rules such as "everyone has a voice," "rudeness is forbidden," "participation is mandatory." Don't worry about them. If you have professionals in your session, they often recognize when they are "out of bounds" and police themselves. I also like to have a children's toy, such as Legos, that offer some creative outlet. Often people aren't willing to open themselves up initially, but when you offer up some toys, it demonstrates that silliness is welcomed. You may have to start the silliness. Throwing Nerf toys at each other creates an atmosphere that promotes light-heartedness and opens people up to throwing out ideas freely. Additionally, if someone starts to close up, I'm very liberal with comments like "I think I know where you are going, so let's explore that." Try gently drawing them out and ask questions.

I don't know how to conduct a brainstorming session without sticky notes. Every idea is written on a sticky note and given a place on the "wall" of ideas. After we get lots of ideas and the audience starts to quiet down, then start organizing the ideas. Group them in whatever fashion makes sense for your topic. Then ask everyone to talk about their favorites and justify potentially exploring those ideas. But keep all ideas handy, in case you need to go back to them if your chosen ideas don't survive a few tests later on.

This approach to brainstorming may or may not work for you, it depends greatly on your personality to pull it off well. I believe wholeheartedly in developing your own style and techniques. But let me know about your experiences. I love to learn. Please share!

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